REALTOR® · South Lake Tahoe, CA

Real Estate. Redefined. Beautifully.

A full concierge system for Tahoe sellers and Bay Area buyers. Staging included whenever your home needs it, every contractor managed for you, and a real local presence for buyers who can’t be here.

Angela RobertsAngela RobertsLicensed in California & Nevada

Meet Angela

Before I show you a single home, I want to know one thing.

What life are you after up here? I'm Angela Roberts. Consider me your presence on the ground.

Why this works

Marketing is the part most agents skip

Listing a home puts it on the MLS and waits for someone else to bring a buyer. That is where most of the business stops. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.

Does your Realtor understand digital marketing?

How buyers actually find you

Relevancy, recency, proximity

Three things decide whether marketing reaches the person who is actually ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.

Relevancy
Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
Recency
Kept current. Market conditions from eighteen months ago are not information, they are decoration.
Proximity
Specific to the street, not the county. South Lake Tahoe, Tahoe Keys, Stateline, Zephyr Cove and the neighborhoods inside them.

Watch. Tap to play, it has sound.

Buying or selling in Lake Tahoe is different

Position. Impact. Conversion.

The E.P.I.C. framework

Four pillars on every home we take. Not a checklist of things agents are supposed to do, an argument for why your home ends up being the obvious choice on the market.

  1. Equity

    Not a CMA. Where you actually stand in the data market, the negotiation market, and the buyer's mind, so you are leading the market instead of reacting to it.

  2. Presentation

    Perception creates value, so we control the narrative. Photography, video and copy engineered before anything goes public, for a buyer deciding with their thumb.

  3. Impact

    We do not just market, we dominate. Targeted campaigns that put your home in front of thousands who were not searching yet, instead of hoping the MLS does the work.

  4. Campaign

    You do not list a home, you launch it. Pre-launch buzz, a timed calendar, and offer sequencing, because the first week is the week you never get back.

Buying instead?

The R.E.A.L. framework

Most agents start by showing you houses. We start by getting you ready to win one, because the buyer who gets the good house is almost never the one who saw it first.

  1. Ready

    Pre-approved and represented before we tour anything, so you can act the day the right one appears instead of scrambling.

  2. Educated

    What your money actually buys here, honestly, before you fall in love with something out of range.

  3. Aligned

    Fewer homes, and better ones. We build the search on your real criteria and give you an honest verdict on each one.

  4. Locked

    Offer strategy, inspections, financing and closing, run so the ending is boring.

Read the whole buying process, step by step

The situation you are actually in

Different circumstances, different plans

The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.

01 / SELLING YOUR LAKE TAHOE HOME

Three pricing strategies, staging when your home needs it, and every vendor managed for you

Three pricing strategies, staging when your home needs it, and every vendor managed for you.

02 / SELLING A LUXURY HOME

Staging from my own company, media built around the setting, and pricing for a careful buyer

Staging from my own company, media built around the setting, and pricing for a careful buyer.

03 / SELLING A LAKEFRONT HOME

Pier and buoy research, footage from the water, ads aimed at Tahoe's buyers and national advertising through Leverage Global Partners

Pier and buoy research, footage from the water, ads aimed at Tahoe's buyers and national advertising through Leverage Global Partners.

04 / SELLING A SECOND HOME FROM OUT OF TOWN

You don't need to be in Tahoe to sell in Tahoe

You don't need to be in Tahoe to sell in Tahoe. I'm at the house so you don't have to be.

05 / SELLING AN APARTMENT BUILDING

Local knowledge for owners who don't live here, from an agent who managed apartment complexes before she sold them

Local knowledge for owners who don't live here, from an agent who managed apartment complexes before she sold them.

06 / BUYING A HOME IN LAKE TAHOE

Two states and many very different neighborhoods

Two states and many very different neighborhoods. I help you find the one that fits how you want to live.

07 / LUXURY SECOND HOMES

You don't need to be in Tahoe to buy in Tahoe

You don't need to be in Tahoe to buy in Tahoe. Consider me your presence on the ground.

08 / LAKEFRONT HOMES

Lakefront runs on different rules

Lakefront runs on different rules. I research the pier, buoys, shoreline and land coverage before you're in contract.

14 areas. 8 situations. One person who has done all of it before.

Where I work

Neighborhoods I know inside out

A Lake Tahoe real estate agent on both sides of the lake

I'm Angela Roberts, a Lake Tahoe real estate agent with Mountain Luxury Properties, licensed in California and Nevada. I work on my own, so when you call, you get me. Tahoe Homes by Angela is the name I work under.

Before I sold real estate, I spent years as a property manager, including managing apartment complexes. I've been selling homes and apartment complexes for more than a decade since. That background is why I can tell you which changes to a home will pay off before you list it, and which ones will only cost you money.

I also own a staging company, so when your home needs staging, I run it myself. I live in Tahoe Island Park, a few streets from the Tahoe Keys, and South Lake Tahoe is my home base. You can read more about me.

The towns I serve around Lake Tahoe

On the South Shore and the Nevada side next to it: South Lake Tahoe, the Tahoe Keys, Stateline, Zephyr Cove and Glenbrook.

On the North and West Shores, and up the road: Incline Village, Tahoe Vista, Tahoe City, Homewood, Tahoma and Truckee.

In the Carson Valley and the capital: Gardnerville, Minden and Carson City.

Two guides that help in every town: who sets the vacation rental rules in each town, and the list of Lake Tahoe Firewise communities.

How I market a Lake Tahoe home

Many buyers for a Tahoe home don't live here. A lot of them are in the Bay Area or farther away. My marketing is built to reach them where they already are.

  • Staging when your home needs it, from my own staging company, at no cost to you.
  • A campaign built for your home: its own paid Facebook and Instagram campaign, its own website, and a mass email to every agent in the area.
  • National exposure. Through my brokerage's partnership with Leverage Global Partners, every listing gets advertising and exposure through The Wall Street Journal, The Washington Post, MarketWatch, PropGoLuxury and Juwai.com. Homes priced at $750,000 and up add Robb Report, and homes at $1 million and up add Mansion Global, Barron's and PENTA.
  • Every vendor managed for you, from the first inspection to the final walk-through.

The full plan is in how I sell a home. If your home is on the water or at the top of the market, see selling a lakefront home and selling a luxury home.

What clients say

"Angela is a highly engaged realtor. She is detail oriented, thorough in tasks and procedures, readily available by phone or text, and has outstanding promotion and advertising of one's property for sale. My place sold in less than 30 days on the market."

A seller

"Angela was incredibly patient and never once made us feel pressured or rushed. She was always responsive, proactive, and incredibly knowledgeable about the market and the area. ..."

A buyer in Incline Village

"Angela is a superb agent. Super helpful, attentive, knowledgeable, ethical and ready to solve any problem. ..."

A client

Start here, buyer or seller

If you're buying, start with how I help buyers or how I help you buy. If you're selling, start with how I help sellers.

Or skip ahead: tell me what you're working on, or call or text me at 530-208-7081. I'll get back to you myself, and the first conversation is about what you want, not about a listing.

Frequently Asked Questions

Do you work on both the California and Nevada sides of Lake Tahoe?

Yes. I'm licensed in California and Nevada, so I can help you buy or sell anywhere around the lake, plus Truckee and the Carson Valley.

Is staging included when I sell?

Staging is included when your home needs it, at no cost to you, through my own staging company.

Do I need to be in Tahoe to buy or sell here?

No. I walk homes, manage contractors and handle the details on the ground, and I keep you updated by phone, text or email the whole way.

Thinking about a move?

Let's figure out your next step together. No pressure.

Get in touch